You’re working SO hard. I see it, and I know you feel it. So why does it feel like you’re spinning your wheels at times?
If you’re nodding along reading this intro, you’re in the right place.
In my hundreds of consultations advising founders, leaders, and executives this year, a resounding theme emerged: people felt like they were working tirelessly but without the results they hoped for.
My process of working with clients always explores their truest end goal. What happens when all of their goals and dreams come true? What then? What are we actually solving for? ie: More money brings ____? More time allows ______? More influence means _____?
Those answer brings a lot to light. And that’s a game-changer for founders.
Once you know what you’re solving for, you can get clear about the mode in which you work to achieve those means. The biggest hindrance for founders is not being clear on the ultimate end goal AND what they are building to get there.
A lot of founders feel like they need to provide services for ALL possible prospects and price points, or they get excited about a new way of working because they see other people doing something else in their business. (You wouldn’t believe how many people I convince that they do not need to start a TikTok account.)
The point is: we can get distracted. That’s okay. If you’re feeling iffy in your business, take some time to pause and reflect. Your pain points are simply showing you a new way to work.
Then, it’s time to get down to brass tacks. How will you serve people and create sustainable income through your business, services, products, etc?
Founders, what sort of Builder are you?
There are lots of ways to function in your business, which is why I’m wary of books and influencers that push specific models. Only you know how you function best. Identifying and owning your Builder Type will help you zero in on how to connect to your specific audience, wealth circles, and community.
Four Builder Profile Types
Type 1 VIP/Private Club: “I work with individuals of mass influence.”
You’re the person behind the person working with the masses, and you love it. You could be the person with the microphone, but you’d rather sit on the wings of the stage and watch your clients shine as they make impact. If you do your job right, you’re the secret sauce and no one needs to know your name. Your clients are deeply impacted by your support and your relationship is symbiotic. You specifically serve highly-impactful leaders with consumers and audiences of their own in some way/shape/form.
Type 2 | Master Movement Maker: “I work with masses all together towards a common goal.”
You’re the main go-to leader of a large group or community of people. You love speaking to your followers in big groups, and you don’t prefer the smaller more private, intimate work with individuals. Nothing lights you up like an opportunity to speak, teach, educate, share, perform… with lots and lots of people at once. You are magnetic and people love being part of your movement. You bring people together with a common goal or theme. Everyone looks directly to YOU for guidance and leadership.
Type 3 | Membership/Community CEO: “I work with masses in smaller groups.”
Nothing lights you up like breaking your larger community down into smaller, more intimate groups. You naturally know who will fit best with each other and how a deeper collaboration could be made within small groups of community that you expertly curate. The ease of smaller groups actually makes your work shine even more brightly. You might be especially gifted at smaller workshops, retreats, facilitation. Small groups of dynamic people are your jam.
Type 4 | Chief Content Creator: “I primarily use platforms to work with the masses.”
Your primary mode of business is broadcasted to your audience instead of more personal work directly with people. Whether it’s social media, YouTube / video content, books, podcasts, or something else, you utilize tools and platforms to connect with your broader audience. You’re incredible at creating helpful, compelling, powerful content that keeps your customers and clients very happy.
Some of you have mixed flavors of these types. Most of us have a primary mode and secondary mode.
For example, when I started my business nine years ago, I was 100% exclusively working in Builder Type #1.
Then a few years later, I expanded my firm and popped over to a hybrid mix, which included more Builder Type #3. Yet again, over the last year, I’ve transitioned back to Builder Type #1.
Again, after doing business strategy with hundreds and hundreds of founders over two decades, I can tell you this:
It’s absolutely crucial for you to know what mode of business you’re building and to stay in your lane. There are so many options out there and not all of them are right for you.
And it’s 100% okay to switch modes. Just do it with intentionality and focus, not because you saw someone else be successful with it.
What’s great is that the more mature your business grows, the more you get to love your role in it. So, founders, what mode are you building in right now?
If you want to talk about this more for you and your business, you can set up an intro call with me to explore your possibilities head.
If you found this useful, please share it with one other entrepreneur who needs it.
🚨NEW: Interviews with comedy legend Margaret Cho, Dr. Sarah Swan, Katie Bray, more!
I consider myself so lucky to have friends, colleagues, and clients who are incredible practitioners and experts. I quietly launched what I’m calling a “mini interview series” on my YouTube channel.
The intention is to elevate female voices and provide inspiration, education, and resources to viewers. This month, I dropped the following episodes:
1. Healthy Made Simple with Dr. Sarah Swan, doctor and health coach
2. Pro Networking Tips by expert Galit Fuller, founder and multi-business owner
3. The #1 Power Move for Any Founder with Katie Bray, financial strategist
4. Protect Your Brand with IP attorney, Nuzayra
5. Women Need to Speak Up Now with legendary Margaret Cho
6. ADHD and Executive Leadership Performance with Jenna Dillon
You can watch past episodes here or click the image below.
